SEO or search engine optimization is the process through which you attempt to rank highly in search engines for your desired keyword. When you rank on the first page of Google, specifically on the first spot, you get the majority of traffic for that keyword. This is very important if you are running a business, since the more traffic you get that is interested in your business, then the more customers you will receive. So, we will now take a closer look at SEO and how you can do it to receive more traffic organically. Also to help with search optimization in Houston check this out.
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The first tip is that you need to do keyword research before you do anything else. This is important so that you find the actual keywords that people are searching for that are relevant to your niche. When you do keyword research, you will not only learn the various long tail keywords that people are searching for but also the search volume per month. After all, you should only focus on ranking for keywords that have decent search volume, otherwise, your efforts would be in vain. Ideally, you should focus on keywords that have at least 1,000 searches per month. You should also avoid short tail keywords even though they have thousands or hundreds of thousands of searches per month. Those keywords are usually highly competitive and very difficult to rank for unless you have a large budget to spend on SEO.
Next, you need to create a keyword blueprint from all your keywords and this will form the structure of your site. You will need to do proper on-page SEO since Google and other search engines are paying much closer attention to on-page optimization. It is critical that you avoid over optimizing your site for your keywords as this will cause your site to get a penalty. This means that you should avoid using any specific keyword densities. It is also best to use a branded URL and avoid exact match domains(EMDs).
When you are doing on-page optimization, you should only put the main keyword once in either the Title or description. You should also use lots of long tail keywords, however, mix up the order of the keywords and use lots of synonyms. This will actually help your page to rank for a lot more keywords while ensuring it is optimized for the topic and not a specific keyword. By doing this, you will avoid over optimizing each page.
Next, you need to focus on getting high quality backlinks. Some of the best backlinks come from PBNs. However, you should always do proper research when buying a PBN and ensure that it isn’t spammy and has legitimate metrics. You should pay close attention to the PBN’s trust flow and domain authority. The higher these metrics are, the more powerful the PBN. You should try to get a wide variety of backlinks from social sources and other authority sites in your niche.
In closing, we have just looked at how to do SEO in 2017. Once you follow the above tips, you should be ranking websites in no time at all. And be sure to check out more info on SEO optimization in Baton Rouge.