There’s a lot of information out there on selling your house, and you’re going to find so many variations on the same information. But before you start digging into a bunch of articles, it’s important to get your foundation first and understand the basic principles in selling your home.
Many other tips and tricks are going to be the little details that you can take action on, but you have to understand why they work before you implement them
Understanding human psychology is key to why sales work
And that goes for selling your house, as well.
In the end, the person that’s buying your house is looking for something, and they are going to be influenced through sales methods just like with any other product or service.
This is why curb appeal is touted as one of the most important aspects of your home during its selling process.
We buy with our eyes first — if it catches our attention and looks attractive, then our mind is going to make it stand out more from all the other types of inputs and options that may be available to us.
When someone pulls up to your home, they’re going to have a first impression. That first impression may be a negative one, thus making it less likely to purchase the home, or it might be a neutral one, where the home simply isn’t that memorable to them.
But if it’s a very positive impression, then they’re going to keep a mental note of that when they pit it up against the other homes they check out.
Remember, your house is not the only house that’s going to be looked at by buyers (and that even includes investors).
This is why the curb appeal tips are so prevalent in almost any home selling article.
You can take a look at some of these tips for increasing curb appeal so that your home can have a higher chance of making a great first impression.
Review your agent’s work!
Look, there are a lot of a really awesome agents out there, but for every single great agent, there are about 50 really terribly ones.
The most simple and basic principle to listing a home for sale is taking really good professional pictures, yet so many agents skip out on this to cut cost and commit a severe disservice to the property.
High quality professional photos of the exterior and interior can drastically increase the appeal of the property online, and may even be able to help it sell for a higher price.
The initial cover photo on the listing tends to be the front of the house, and in a lot of cases, this is the wrong thing to do.
If the front of your house is unusual or it simply doesn’t look special (in a good way) in any fashion, then consider taking a photo with a different angle.
If the property contains more than just the house, like a pool, large area behind the house, etc, then you’re better off taking an aerial drone shot of the entire property.
This is great for estate, farms, and other larger properties that contain more than just the main house, especially if there are multiple buildings on the property.
By making this your cover photo for the listing, you’re going to attract more potential buyers than just the front door and some attached wall and windows.
Sometimes the MLS is not the best option
listing with an agent and the MLS is a great option if you can hold out for top-dollar.
Realistically, this takes a LONG time and sometimes it won’t pan out as well you like. This is especially true if you’re relying on the market heavily for the value of homes in general (we’re apparently entering a bear market right now at the time of writing).
Waiting several months for the “season” of home-selling can often cost you a lot of money simply with mortgage and associated house costs. Sometimes you’re better off just getting rid of the property sooner.
This is where real estate investor companies come in. You can sell your house fast to these kinds of companies because they’re operating with their own funding sources. They are able to offer cash for the property and close in a much smaller time window that a traditional sales process.
What’s the catch? You’re going to get less for the property. How much less? Well investors are generally offering about 70% of the property’s value.
Now, they don’t deal with agents and they usually cover closing costs, so that does save you about 6-10%, but you’re still going to come out with about 15-20% less in the sale than through the market.
If you factor in 6-7 months of mortgage and other costs in addition to the lack of agent commissions and closing costs, your differential is much smaller.
So, it really comes down to what your needs are, when you need to sell, and the number you need to reach in order to sell the property. But it’s really a good option for some folks that are tight on time.
That’s it for now!
Check back for more updates on our homepage for real estate tips and tricks.
You can also check out the video below for more information on selling your house quickly, should you decide to go through the traditional sales process.